<< How to - Marketing & sales Step 1 Promotion: Website >>

In this step we will explain why the promotion of your book is so important. Sales do not happen on its own. You are responsible for the success of your book. This means you have to put in a serious effort: inform your network, be active on social media, distribute press releases and so forth. Per step we give you a best practice from authors who have used this tool successfully.

Tips

• Everybody wants to become a bestselling author. Unfortunately this will happen only to a lucky few, so keep your expectations realistic.
• You determine the success of your book to a large extent. When you don’t do anything, you won’t sell many copies. Thus, go through all publication steps in a serious manner.
• Think carefully about who your target group is and how you can reach them. Engage in as many channels as possible that can reach your target group.
• Be active on social media: keep your network informed about milestones, events and interesting developments.

FAQ

Why should I promote my book?
If you want to sell many copies, you have to promote your book. We offer a whole range of promotion possibilities at no or little costs. The promotion steps are easy to perform. Be aware of the fact you will only sell a few books if you don’t engage in promotion. You and your book are the critical success factors in the process.

What do the different promotion steps involve?
In short (see also each individual step for all possibilities in detail): you can easily reach your relatives, friends and acquaintances; you can optimally use your social media to promote your book; you receive your own website for free; you can optimize the way people can find your book on internet; you can distribute press releases; you can offer your books for sale to bookstores and you can order flyers and business cards. We will continue to expand the possibilities!

What do you do for me, promotion-wise?
We offer you a range of possibilities and continually expand them. It is no guarantee for success, but it does help you to quickly and efficiently promote your book. In the end you (and your book) are key for possible sales success.