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During this step you will add any missing information necessary to publish your book, among others:

• Keywords. It is very important to choose them well, since it enhances the chance that your book will be found by Google (SEO, which stands for Search Engine Optimisation).
• Short description. A short description of your book (not exceeding 255 characters). Again, this is important for the findability of your book on the Internet. Make sure that the keywords you chose occur in the summary as well. Also, this text will be used for the short description in our web shop, as an introductory text in your press release, on business cards, for widgets, etc.
• Comprehensive description. This will be used for the blurb on the cover of your book, as an extra description in all web shops that will sell your book. It will also be used as body text for your press release. Make sure that the text significantly differs from the summary!

Tips

• Put time and effort into writing the short and the comprehensive description of your book. They will be used for marketing purposes later on.
• Choosing the right keywords will increase your “Google ranking”.
• In a later stage you can always change the publication level for your book.

FAQ

Why is it necessary to provide keywords?
Keywords are crucial to being found on the Internet. Our website is completely optimized for search engines (SEO, which stands for Search Engine Optimisation). The better your keywords are chosen, the higher your ranking will be on Google search rankings and the more likely your book will be found.

Why do I have to add a short and a comprehensive description?
The short description will be used for, among others, our web shop, promotional material and as introduction for the press release. The comprehensive one serves, among others, as the blurb on the back cover of your book, as body text for the press release and as additional text our web shop. Thus, both descriptions are important and deserve your full attention.

Can the summary and the comprehensive description be the same?
Yes, but we do not recommend this. We use both texts in the press release, as an intro and as body text respectively. They will also appear in our web shop.

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