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Based on the details you entered when creating your account and publishing your book, we automatically generated a press release for you. You can send this press release to all parties that may want to write about your book. Think of local media, websites and organisations that take a special interest in the theme of your book. Consider with each press release you send whether you want to include a PDF (and the cover) of your book. In most cases journalists require that they can read your book. Generally they will treat your PDF very confidentially. It might happen that they request a paper copy of your book, in that case we advise you to send them one.

Tips

• Only send your press release to relevant media, the ones of which you know they write about your subject.
• Don’t only target the big media. Focus especially on the smaller, regional media and the ones that treat your genre.
• List websites, discussion groups and bloggers dealing with your subject matter and send them a press release too.
• Attach a PDF of your manuscript (and the cover) to the press release.
• If requested, send a paper copy of your book.

FAQ

What does the step ‘Press release’ entail?
Based on the information you provided us with when completing the publication steps, we automatically generated a press release. You can send this press release to all media and websites that are relevant to you. We advise you to always attach a PDF of your book (and your cover).

Isn’t a press release only meant for well-known authors?
Opinions differ about it. Of course, don’t expect that all big national media will suddenly cover your book. But smaller, regional newspapers, weeklies, magazines and/or websites are more inclined to do so. Depending on the subject matter of your book and where you live, you can find various parties, online and in print, who might be interested in writing about your book.

Which parts of the automatically generated press release can I modify?
We deliver a nicely drawn up press release, but this is a standard format. You can’t modify it. However, what you can do is copy the text (and cover) of the PDF and past it in a Word-document. This way you can draft the press release according to your own wishes. When you are done, convert your press release into a PDF and send it.

Why should I attach a PDF of my book?
You are not obligated to do so, but it does help of course. If the receiver is interested, he or she will start reading it and form an opinion. Otherwise they have to respond first to request you to send a copy of your book.

Which media are relevant to me? How do I obtain their contact details?
It depends on the subject of your book and where you live. Local media (news paper, radio, TV, websites) are always interesting. You might know some of them and will find contact information quickly. Based on your subject, you might find special (national) websites, organisations and magazines and you can decide to send them a copy too.

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