<< Step 5 Publishing: Cover design Step 7 Publishing: Publication >>

During this step you decide which sales channels are allowed to sell your book and for which price this occurs. The overview directly shows the sales channels that are activated and the marge that you will receive for sales via this channels. Feel free to adjust the sales price. By increasing it your margin and ours will go up. Of course, if the price is set too high, it might negatively affect your sales figures. Should you decrease the margin, our shared profit will lessen. Your own margin can be set to 0 if you wish; however, our margin has a minimum.

Be aware that in some countries (e.g. The Netherlands, Germany) it is not, or under specific circumstances, permitted to adjust the price of your book.

Tips

• Take time to decide on the sales price of your book. Too high a price might result in little or no sales.
• We advise to price your e-book significantly lower than the retail price for your printed edition.
• For sales via certain sales channels, you will receive a lower margin that other sales channels. Allowing these channels to sell your book will improve your reach, but sales via these channels will result in a lower margin.
• Be aware that in some countries (e.g. The Netherlands, Germany) it is not, or under specific circumstances, permitted to adjust the price of your book.

FAQ

What does the step “price” entail?
During this step you determine the retail price of your book and which sales channels are allowed to sell your book.

How is the price calculated?
We present you with an entirely transparent cost calculation for your paper book and your e-book. The pricing consists of the following components:

• Print price: this is the price we are charged for printing a copy of your book. It depends on the number of pages, the size and the use of colour.
• Sales costs: these are the costs we incur for selling your book, for example fees to payment providers and margins to various sales channels, such as bookstores and online shops.
• Margin platform: this is our margin of the sales price. We calculate this margin to cover the costs of developing and improving our website and offering you extra functionalities in the future.
• Margin author: this is the margin you earn yourself. This is always the same amount as the platform margin, unless you choose a lower margin than the set minimum or a higher margin than our maximum margin. You can also set your own margin at 0, if you do not want any profits for instance.
• Taxes: VAT or Sales Tax, paid to the ambient government for selling your book. The percentage differs per country
• Price: this is the eventual retail price of your book. You decide that price. We will show you a suggested retail price, which you can adjust (never lower than the sum of the print costs, sales costs and our minimal platform margin. Be aware: when you set the price too high, it might reduce your chances of high sales figures.

What are sales costs?
These are costs related to distribution. Next to this, you are charged more when you choose to activate all sales channels, for example, bookstores. They will take part of your margin.

I see various margins. Why?
Your margin depends on the sales channel. Sales directly via our web shop increase your margin, whereas sales via other channels can result in a lower margin.

Where and when do I determine the price of my e-book?
When you are finished publishing the paper edition of your book, you can immediately start publishing the e-book version. At that stage you will determine the price for your e-book.

Where and when do I determine the price of my paper book?
When you are finished publishing your e-book, you can immediately start publishing the paper version. At that stage you will determine the price for your paper book.

Is it possible to change the price after publication of my book?
It differs per country for paper books. In some countries we know a government instrument called “Fixed Book Price”, for instance in the Netherlands and Germany. With e-books you are in most of the cases allowed to change the price.

<< Step 5 Publishing: Cover design Step 7 Publishing: Publication >>